Anatomy of a Short Film
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Labels: animation short, animation tutorials
+ MPC created a full cast of over 60 photorealistic CG creatures for Cadbury's latest commercial ‘Spots V Stripes’. Fallon and A Glass and A Half Full Productions have produced Cadbury’s latest commercial ‘Spots V Stripes’, an underwater adventure eagerly anticipating the ‘big game’ of 2012. Nick Gordon directed the spot through Academy Films and Augusto Sola was the Creative Director. MPC created a full cast of over 60 photorealistic CG creatures and provided extensive environment work. As an official sponsor of the Olympics 2012, Cadbury’s is already building up for the event and has created their own big game, sub-aquatic style. MPC was involved during pre-production including pre-vis and concept work to develop the right look for the creatures and the environment. It was clear from an early stage that VFX would play an essential role in the success of the ad; all the animals had to be fully CG and most of the environments had to be created or enhanced in post. MPC’s Jake Mengers led the team as VFX Creative Director with Stefan Gerstheimer as 3D Supervisor and Michael Gregory as 2D Supervisor. Labels: Animation - Vfx, visual effects studio
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