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Saturday, November 12, 2005

PSYOP: Masters of the Moving Image***


PSYOP: Masters of the Moving Image
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- PSYOP’s innovative use of power tools like Avids SOFTIMAGEXSI and Discreet Flame is what sets this shops signature style apart from those of its fellow effects houses. 'Good Is Good,' the first music video from recording artist
Sheryl Crows latest CD, Wildflower, typifies that style in each luscious frame. Crow inhabits a 2D/3D world of finely inked paintings that seem to come to life as she moves through each scene. In another project, for Aero, a face appears, then disappears, then reappears with subtle dimension and undulating texture. Where do they go for inspiration? Several years ago, the team would gather at their favorite local bar, which later became their office. After the bar closed down and was available for rent, Mueller says, "We rented it, moved our machines in and set them up all around the bar. We tried to keep the bar in place for a while. It was really cool, but we realized we weren’t utilizing the space as best we could." These days, they need room for their growing team and spin-off sister company, Mass Market. While PSYOP focuses primarily on 'animation, design and storytelling,' Mass Market focuses on visual effects. 'Although the two [markets] might seem quite similar, there is a very different creative quality or process that goes into doing visual effects versus design and animation,' Mueller points out...........................Read More!!
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