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Saturday, March 25, 2006

Framestore CFC New Spot - School of St Ivel (VFX) !!


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St Ivel Gold Omega 3 'School of St Ivel'
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- The new 30-second spot for St. Ivel Gold Omega 3, finds a brilliant visual metaphor for the benefits offered by Omega 3 oil, an essential fatty acid contained in the product......The fish were built and animated in Maya, and Wilson developed a shader plug in for the rendering tool used (Mental Ray) that enabled large numbers of fish to be rendered effectively. Wilson's ingenuity in solving this problem not only made School of St Ivel possible, it has also provided the 3D team with a tool that will be used on many future projects........
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