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Monday, August 21, 2006

The Mill Paint Effects For Infiniti | VFX Spot


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- The-Mill, Oscar-winning Visual Effects (VFX) Studio; have just completed the post on a beautiful new commercial for US Luxury Car manufacturer Infiniti. Spot is directed by French directing team Pleix for Chiat Day/TBWA through BlinkInk, the awesome spots contain a very clever use of paint for dramatic effect. With pre-production lasted over two months, this Visual effects heavy project employed four senior Flame artists and key members of The Mill's 3D Animation team. CG is used everywhere in the spot for digital enhancements, color grading, creating realistic shadows as well as realistic looking cars. Watch the Mill's sea of color for Infiniti on Beam.TV video
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