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Friday, October 06, 2006

3D Animation Scene in India .... Anyone?


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- Though in last couple of years India immerged as one of the global leader in information technology and become one of the hottest destinations for outsourcing. 3D Animation scene in India is far behind the standards in US and UK. In the present scenario very few companies can match the international standards in field of 3D Animation. That doesn’t mean that there is lack of talent and flair in Indian 3d artist, but certainly - lack of educational resources, lack of demand of high-end solution in local market and then there is negative effects of outsourcing, which all constitute to form the main factor behind the current 3D Animation scenario in India. In Recent times, Lets take example of animated film “Krishna” which not only failed in box-office , But the animation done by ‘Media Solutionz’ not only falls short of viewers expectations but its literally sucks. Some words from an article on a famous portal about the film where author quotes:- " (animated film - Krishna) It is not even a shadow of what we have seen in Tom and Jerry cartoons, and definitely not Hollywood films like Shrek and Finding Nemo. After watching the film for a while, you would probably end up with a headache”..... Some people do blame it on insufficient budget, but I say by no means you produce such a ridiculous outcome what so ever the reasons are.
But not All, which is going wrong way,…..there are some or rather I would say lots of good signs which gives us hope that some day, We - the Indian animation, industry will produce world class animated movies. The best sign or reason to feel that the Indian animation industry will someday evolve into matured world class entity; is the usage of and Visual effects () in commercials spots in local market in recent times. If you have noticed, certainly there is 2d as well as 3D animation (Seen Ads of Big bubble, Amaron batteries, Xbox 360 etc.) is used much more extensively by Media Gurus for delivering their message in commercials . That’s a real good sign and above all its minus outsourcing Or in other words outsourcing has Nothing to Do with-It....!!

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