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Monday, February 05, 2007

VFX Studio SWAY Creates CG Animated Robot for GM


- Capturing the loyalty and spirit of the General Motors Company Visual Effects Studio SWAY brings an assembly line robot to life in GM’s :60 commercial which will debut during Super Bowl XLI on Sunday, Feb. 4, 2007. Collaborating along side Deutsch LA and well-known director Phil Joanou (Gridiron Gang) of MJZ, SWAY’s talented animators successfully created a perfect computer generated (CG) replication of a real-life robot that evokes precise movement and realistic emotion.............
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