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Sunday, April 08, 2007

The Mill help Sky with Channel Re-Brand | VFX


+ The Mill, a Oscar-winning visual effects company has created set of idents for twelve new channels of Sky Movies. Snip: The design concept was to take the iconic image of the flickering cinema projector and turn it into a massed lighting 'rig type' set up. Each of these different lighting set ups would then represent a genre specific challenge. Starting with a long period of research and development, lead artist Rob Petrie took Dunning Eley Jones’ designs and created a distinct 3D look with director Matt Penney. Following on from that it was matter of organising the next five months to deliver this creatively challenging and rewarding project!
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