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Thursday, May 17, 2007

Honda Blows Through Mill LA | VFX


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+ The Mill, a Oscar-winning visual effects company has created new commercial Spot of Honda. The Spot try to portray Honda as; more than a brand. Snip: The Mill LA's invisible Visual effects help tell an impressive narrative for Honda - a brand which has already won worldwide acclaim for many past Mill hits such as "Choir" "Cog" and "The Impossible Dream". This spot marks a launch for Director Mark Romanek of Anonymous Content, as it is his first spot for the UK market. Mark and the Mill team were joined by DP, Sal Totino, known for his work on "Da Vinci Code" and "Cinderella Man", who enhanced the feature film-like quality of the piece.Of the sixty shots in the sixty second spot, Mill LA Flame Artist Chris Knight and his assistant worked on fifty-five frames. As the setting remains location-less and dream-like, it was important to create a black void as the back drop. Chris worked tirelessly to remove any appearances of the shoot. The production team laid an actual tarmac down at Sony Studios, however Chris extended the road in scenes where the road had stopped, to represent a never-ending highway. He also applied sha..........Read on!!

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