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Thursday, June 28, 2007

Design & Motion Graphics Studios Onesize and yU+Co Team Up To Rebrand G4


+ Combining their distinct creative skills and resources, award-winning Design & Motion Graphics studios Onesize and yU+Co teamed together to deliver the comprehensive redesign of G4, the LA-based network seen in 61 million homes that boasts being the fastest growing network on television in 2006. As a network, G4 covers a lot of entertainment ground ­ featuring shows about technology, gadgets, video games, web culture and beyond ­ all aimed squarely at a male 18-34 demographic. From a branding standpoint, the new G4 look needed to encapsulate all of those diverse interests in way that resonated with their core audience.
When Onesize was invited to the pitch by G4, the company saw it as an ideal project to team with yU+co. Working together on the initial pitch and overall design idea, the two companies responded with a concept that made the crucial visual connections G4 needed. But in an interesting twist, the redesign also empowers G4 with an amazing amount of customization and control over the design so they could internally create an infinite amount of specialized, program-specific animation sequences.
For Rogier Hendriks, Co-Founder/Creative Director of Onesize, the notion of providing G4 this level of control was precisely what they needed. "We wanted to create a look that would encapsulate all of the network's components into one iconic image, while at the same time give them everything they needed to create their own specialized short animations within the framework of our design," says Hendriks. "Basically the redesign is a big toolkit consisting of about 300 different animation sequences. "In broadstrokes, the look consists of an array of 3D animated photo-real images of such G4-centric items as an iPod, a classic video game joystick, and a hip cellphone, all hovering around a silhouetted box shape containing the G4 logo. In the background, bold colors are accented by a circular pattern that visually suggests a tornado of iconic images ­ complete with wires dangling everywhere ­ coming together inside the G4 logo and tagline "TV That's Plugged In."The key to the design is that it never has to look the same way twice. Every aspect from the color of the background textures to the specific imagery is customizable, with Onesize and yU+co creating hundreds animation sequences that can be stacked in any way imaginable.
From a workflow perspective, yU+co modeled and animated a library of 3D elements, which were then passed to Onesize to be animated. Once the animations were refined, Onesize sent them back to yU+co to present to G4.
About yU+co:
Recognized as an industry leader in design and motion graphics with offices in Los Angeles and Hong Kong, yU+co. (
www.yuco.com) specializes in TV show opens and network graphics packages, main and end titles for film and television, trailers, theatrical logos, and commercials.
About Onesize:
Onesize is a Dutch, Delft based creative studio, founded in 2001 by Kasper Verweij and Rogier Hendriks. Focusing on design, animation, visual effects and direction for commercials, broadcast and film, the company (www.onesize.nl) is known for its work with international brands/clients, as well as their experimental expressions. It is in the combination of live-action, 3D, graphic design, sound design and music Onesize follows the paths that leads to fresh takes in design and concept.

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