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Wednesday, August 22, 2007

The Mill Stimulate Senses for Wrigley | VFX


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+ Visual Effect studio, The Mill has recently collaborated with Director Dante Ariola, to create an epic branding campaign for Wrigley's 5, via three extreme adventures. The visual effects highlight of the campaign is a spot entitled "Cobalt" for the same-named cooling peppermint flavor. This elaborate and time-consuming spot relied on an entirely CG environment for a percentage of the shots. Referencing the original design of the set, Rob and his team replicated the environment in its entirety, maintaining authentic lighting and texturing. The 3D team met the challenges of modeling both the tubing and the gyroscope, to compensate for the fact that a handful of the moves were, in fact, physically impossible to capture in camera. In addition to seamlessly integrating the CG elements, Chris gave the spot its chilly feel, enhancing the main character’s goose bumps, inserting ice throughout the fans and adding cold frosty air.
Also of interest was the creation of the weathered speakers that generate the energetic beat in the spot. Chris and Rob worked with Designer Christopher Glass, whose character design can be seen on the award-winning Johnny Walker ‘Human’ (VFX: The Mill, Director: Dante Ariola) and whose storyboard art blueprinted the design of ‘Spiderman 3’. From 2D drawings, the set design team modeled a live speaker, which was then rendered by Rob and his team in 3D. The 3D renders then went back to Christopher who worked drawings back over the speakers. Using stained concrete and rusted metal reference, the effects team achieved an industrial feel through a unique process.............Read more!

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