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Wednesday, August 22, 2007

nailgun* created show open for Versus' WEC coverage


+ A gritty, old-school gym-like texture and pounding rock track set the mood for the powerful show package created by award-winning motion graphics house
nailgun* for Versus' coverage of WEC (World Extreme Cagefighting). The tremendously popular sport combines the worlds of boxing, wrestling, martial arts and more within one chainlink-enclosed ring."This is truly an incredible sport," says nailgun* President/Creative Director Michael Waldron. "These fighters are not in it for the money, the fame or the lifestyle. They are in staggeringly good shape and adhere to very strict training regimens and diets.
They are also of just about every ethnic background you can imagine. As we watched more of the matches and looked at photos of the fighters we realized that a lot of them have tribal-like tattoos, most of which are linked to their particular ethnicity. That seemed like a great way to link this diverse sport into one coherent, exciting look."The nailgun* created show open begins with a shot of a tattooed muscled athlete. The small, wave-like tattoo adorning his left deltoid suddenly begins to grow. As the camera moves in for a closer look, viewers are plunged into a surreal world of shifting tribal tattoos, shadowboxers, savage punches, deft kicks and a mix of martial arts. Like a battle itself, the transitions between the different tattoos are sudden and jarring. The powerful impact of punches and kicks brings about the change of scene and tattoo as the spot relentlessly moves forward. In the final frames, the camera pulls back revealing a fighter's back covered with an elaborate tattoo that includes two striking, colorful logos and the imprint of a chainlink fence. Rendered in amazing detail, the various tattoos were created in 3D. To overcome the typical polish associated with photorealistic 3D, the nailgun* team mixed in some textures from a Las Vegas gym to make the look feel more authentic.
Watch nailgun Versus' WEC coverage


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