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Tuesday, August 28, 2007

SWAY Adds CG Flair to Subaru Impreza Spot


+ SWAY studio, one of North America’s leading visual effects studio have recently created a new Spot for Subaru Impreza. Capturing the fun, freedom and adventure of the Subaru brand, SWAY studio brings liveliness and precision to the newest Subaru Impreza commercial entitled “Peel Out,” currently airing. SWAY’s team of talented visual effects artists utilized a series of high-end animation and photorealistic techniques to bring life to cars, living room spaces, magazine pages and people. The :30 spot, which relied heavily on SWAY’s computer graphics (CG) work, features photography of a young couple as they “peel” themselves from a modern magazine page, right into the driver’s seat of the sophisticated Subaru Impreza. The car then races across a table and through a series of flipping magazine pages into a colorful world of twists and turns.

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