+ Method Studios the innovative Los Angeles-based visual effects and animation studio, collaborated with Director Kinka Usher on a new campaign for Bridgestone via The Richards Group. Aimed at “drivers who want to get the most out of their cars,” “Scream,” and “Unexpected Obstacles” aired during Sunday night’s Super Bowl while “Lucky Dog” began airing yesterday. Designed to highlight the enhanced traction of Bridgestone tires, “Scream” and “Lucky Dog” take a clever look at other things on the road, presenting both real and CG animals while “Unexpected Obstacles” takes a slightly different turn with celebrities Alice Cooper and Richard Simmons. “This project seamlessly unites 3D and live action,” says Method’s Andy Boyd, lead 3D artist on “Scream.” “It is always our philosophy to shoot as many elements in-camera as possible, just because it looks best that way. On these spots, of course, real animals couldn’t do exactly what we wanted them to, so we had to create photorealistic 3D animals that could cut directly with live action footage to give us the performance shots needed to sell the story. Delivering at HD1080 resolution, close-ups of the animals faces was a huge challenge, there was no way to cheat; they just had to be perfect. The quantity and variety of animals meant great fun for our team of artists.”
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