+ Hatch Studios Ltd. new spot directed by Richard Rosenman, features computer generated vehicles, environments and VFX shots produced in full 1080P HD. The spot features a Fusion making an epic journey across two continents and freezing its surrounding environment in doing so. Rosenman says; """Ford "Ice" was extremely challenging to execute in numerous aspects. First and foremost, rendering in 1080P HD with true 3D motion blur, raytraced reflections & refractions, as well as global illumination features produced almost-prohibitive rendertimes. It was not uncommon to have frames require between 4-12 hours to complete. Since each shot was rendered in numerous layers, the rendertimes were even greater in most cases.""" spot was created using 3ds max 9.0, After Effects 6.5, VRay 1.5 RC3 and Photoshop 9.0. It was onlined on an Inferno.
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