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Tuesday, July 22, 2008

Animation Short Laadli - Won award for the UNFPA


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+ Laadli, an animated short film on the consequences of prenatal sex selection by Kolkata's leading animation studio, Metaphor Studios got selected as the winner of the UNFPA-Laadli National Creative Excellence Awards for Social Change 2008 in the category of Story Boards of TVCs/Films/Animation Films. This award by UNFPA (United Nations Fund for Population Activities) is a nationwide initiative that aims to create a pool of promotional material that could be used for campaigns against sex selection, for stakeholders working on the issue.
The short film Laadli was essentially created with the objective of generating awareness through the involvement of social workers supporting the cause and creating social consciousness on the issue collectively. A need for quality promotional and communication material on the issue of sex selection is the key denominator for this contest.
This three-minute animated short film imagines and at the same stroke does away with the horrific picture of the world that pre-natal sex selection can create. Beginning with the plight of mothers who are forced to abort their girl child even before she is born, it goes on to imagine a picture of a desperate world without women. The number of girls quickly dwindles until there is only one left. This of course meant a mad rush of men after her. Age crumbles away as men appear in their various avatars with their myriad possessions to woo her.

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