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Friday, December 05, 2008

VFX Framestore - Westfield


+ As the largest in-town shopping and leisure destination in Europe, Westfield London is aiming to create a real stir with shoppers of all stripes. Opening in W12 on October 30th 2008, the complex keeps late evening hours for shopping and even later hours for dining. So a spectacular launch spot was planned, featuring a host of people sprouting wings of an evening and launching themselves, moth-like, towards the seductive glowing light in the west.........The Framestore 3D team animated and rendered the wings in Maya, with
Houdini's strengths in particle work making it invaluable for the wider flock shots. But, as Harrison-Murray is quick to point out, the spot was never intended to be a CG 'showcase' - it was vital that his team's work blend seamlessly into the overall mood and feel of New Light. To further this end, Senior Colourist Dave Ludlam created a TK that aimed to help bed in the work, whilst maintaining the natural feel that Barber had created.....read on!
Watch the Spot video


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