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Tuesday, March 10, 2009

Nexus Go Global For WWF


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+ Talented Nexus director, Celyn, has created a heart-warming spot with a chilling message for WWF. Celyn beautifully illustrates the absolute reliance and connectedness of our world’s ecosystem with a wheel of life, inspired by animation from classic children’s TV programmes of years gone by. As the wheel rotates we move from a happy WWF panda, right through the natural cycle of life from trees, to air, to seas and humankind, punching home the message that we need to look after everything in nature to keep everything and everyone on the planet healthy and happy. It’s a serious message, cleverly executed to appeal to both children and adults. Celyn comments: “The World Wildlife Fund wanted something informative and entertaining, the aim was to give the message of the animation a universal appeal but with children carefully considered. I wanted to construct a colourful and engaging world for children that has some of the magic that I enjoyed myself as a child. The music too also reflects a little nostalgia for classic BBC children's shows and adds a real warmth.”
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