+ With more games moving online and digital distribution becoming an increasingly important business strategy for publishers, improving visual quality and allowing user-generated content while containing client size and broadening the audience has become a critical challenge. Allegorithmic, an emerging 3D technology company developing advanced texturing tools for real-time 3D content creation, is filling this immediate market need through the worldwide availability of Substance Air. A new texturing middleware poised to redefine the development and distribution of rich content for online, retail and downloadable games (MMOs, Free2Play and XBLA/PSN), Substance Air was created to help game developers generate and customize assets that are lightweight, dynamic and infinitely versatile. In addition to the ability to generate detailed graphics that fit in a few kilobytes and a procedural base that allows developers to create an infinite number of variations within a given game, Substance Air also offers an exciting hybrid approach to creating textures that allows customers to easily mix procedural maps together with SVGs and bitmaps. Pricing models vary based on the type of game and gaming platform. For more information, please contact the company's headquarters in Clermont-Ferrand, France at +33 4 73 34 70 80, or visit www.allegorithmic.com
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