+ Nexus is pleased to announce that Cedric Gairard is joining as Executive Producer. Cedric joins from the international Amsterdam-based agency, 180, where he was Head of Production and co-managed the day-to day running of the agency. During his 11 years at 180 he worked with clients such as adidas, Sony and MTV and consolidated his reputation within the international creative community for his commitment to high quality creative work across a range of media. It is his combined wealth of experience and his extensive knowledge of the production process that Cedric brings to Nexus. He will work closely alongside Nexus co-founders Chris O’Reilly and Charlotte Bavasso and Head of Productions Julia Parfitt in further developing Nexus’ creative offering across multiple platforms.
Cedric’s advertising career started in Paris as an account man working for the likes of TBWA and Y&R before joining Wieden + Kennedy Amsterdam in 1995. However, when 180Amsterdam was set up in 1998, Cedric left to join them working on the international adidas account and it was there where he made the move in to TV production. Cedric was also instrumental in setting up 180’s digital department pursuing his interest for digital, film, design and alternative media production becoming one of the few hybrid producers specialising in all formats. In 2003 Cedric worked on the adidas “Impossible Is Nothing” campaign, which is still 180’s largest TV production ever made, working alongside some of the world’s best-known sporting icons. Back in Amsterdam after a year in production he became the third most awarded producer in 2005. During his time at 180 he has worked with some of the best commercial directors in the world.