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Monday, August 31, 2009

Call for entries: Big Picture Design Challenge


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+ The Design Institute of Australia, in partnership with McDonald's, invites Australia's and New Zealand's best young designers to submit entries into the inaugural Big Picture Design Challenge, recently endorsed by Icograda. This is a unique opportunity and platform for Australia's and New Zealand's design students and recent graduates to showcase their designs. There have been big changes at McDonald's recently - from new menu ranges to re-designed restaurants. This competition gives design students and recent graduates the chance to get in on the action and showcase their talent.
The challenge: Design outstanding images destined for any surface or area at McDonald's restaurants, which define and promote Australia's and New Zealand's diversity.
The Big prizes: See your designs in McDonald's restaurants. $4,000 in cash prizes to be won!
For over 35 years, McDonald's has been a part of the fabric of Australian society with over two thirds of stores owned and operated by small business people. In recent years, McDonald's Australia and New Zealand has taken a contemporary approach to refurbishing its restaurants with the help of the region's best designers. Architecture and interior design featuring photography and illustrative graphics have become an integral part of communicating McDonald's brand and providing unique and interesting environments for their customers. Through a partnership between the DIA and McDonald's, the Big Picture Design Challenge will provide a unique opportunity and platform for young designers. The entry period will run from 10 August - 12 October 2009.
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