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Saturday, April 03, 2010

Loyalkaspar Teams With Agency Brooklyn Brothers For Insight Communication’s Ten-Spot Branding Campaign


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+ When ad agency The Brooklyn Brothers approached New York-based design and story-driven creative engagement studio, Loyalkaspar, about collaborating on a campaign for Insight Communication, the U.S’s ninth largest cable operator (serving the Kentucky, Ohio and Indiana areas), they knew it would be a test on a number of levels. Not only was the idea creatively challenging, but given the project’s budget restrictions it would also force them to rethink how to achieve the spectacular results the concept demanded. Because the spots demanded a volume of high-end 3D, Loyalkaspar partnered up with two of the best 3D boutiques out there -- Magoo Studios, Soderhamnm, Sweden, and Galaxy 61, Brooklyn, NY. Set to a beautifully hypnotic score by music house Nylon Studios, New York, all 10 of the spots use the Insight logo, which features a bundle of wires, as the catalyst to describe the different benefits their homegrown and customer-first philosophy. In each spot, wires stretch around the screen forming the visual accompaniment to the folksy voiceover -- from rural farmlands to facilitating human connections at a cosmopolitan small business firm, the animation reinforces the brand’s core values of customer service, innovation and any appearance of corporate pretensions.
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