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Wednesday, May 26, 2010

Passion Paris collective Bonzom teams up with Carla Bruni


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+ French animation company Passion Paris have just created a beautiful film for the Carla Bruni Born HIV Free campaign. It's by French animation and grafitti collective Bonzom - their film Baby In the Sky is intended to draw attention to the thousands of babies born every year with Aids. The animation is full of vivid colour and tinged with a dreamlike quality - the directors were keen that the film avoided the usual 'guilt trip' associated with many charity films/ads. France's first lady Carla Bruni has launched Born HIV Free, a campaign to highlight the plight of the hundreds of thousands of babies born each year with HIV. “The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire. In the case of mother-to-child HIV transmission, the drugs are available – the problem is one of mobilization,” explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom. Instead they’ve created an upbeat, universal film of hope to support the very serious aims of the Born HIV Free campaign.

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